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35 recommendations, written across eighteen years

These are LinkedIn recommendations, written between 2008 and 2026. We did not draft them and we cannot edit them. Each one shows how that person actually knew us, and when, so you can weigh it yourself.

They cover four kinds of work: direct response and marketing, large enterprise programmes, running operations and support desks, and building product. Filter to whichever looks like your situation.

On camera

  • Converted cold leads into revenue

    Thomas Heideman
    Email Conversion Specialist
  • Strategic clarity and sales growth

    Ed Ernsting
    Sales Strategy Consultant
  • The authority in high-volume operations

    Richard Geller
    CEO, MedTech and Nutra

In writing

  • Mietra NaufalMarketing Strategy & Performance Systems Intern, TwedexJune 2026 · reported to Waqas directly

    I have had the privilege of working closely with Waqas at GloboSmart Services and have consistently been impressed by his ability to lead complex projects with clarity, structure, and professionalism.

    What sets Waqas apart is his operational leadership. He has a unique ability to manage client expectations, navigate complex project boundaries, and maintain alignment between commercial objectives and delivery realities. His decision-making is measured, strategic, and always grounded in long-term client success.

    With more than two decades of industry experience, Waqas brings a level of commercial maturity and integrity that is increasingly rare.

  • Candy PruittExecutive Director, Wimbrey Training SystemsApril 2025 · was Waqas's client

    Working with Waqas and his development team has been nothing short of exceptional. From start to finish, the process was marked by clear communication, timely edits, and a strong sense of professionalism that made every phase of the project feel seamless. Each request, no matter how detailed, was met with care and prompt attention.

    This team doesn't just build websites, they bring ideas to life. Their level of creativity, combined with their dedication to detail, showed in every page they touched.

    The website beautifully captures Johnny Wimbrey's mission and message. People have commented on how professional, engaging, and easy to navigate it is, many saying it feels like Johnny, which is exactly what we aimed for.

  • Tanzeel AbbasDirector, STN Security Services Ltd, UKOctober 2024 · was Waqas's client

    I recently had the pleasure of working with Waqas and his team to develop a sophisticated mobile application tailored for STN Security's operational needs. The app has proven to be a game-changer in helping us track and monitor our security personnel's performance while ensuring compliance through a secure audit log system.

    From image tagging with geolocation and immutable metadata to seamless geofencing capabilities, Waqas's team delivered a robust, efficient, and highly secure solution that exceeded our expectations.

    We highly recommend Waqas and his team for any project requiring technical expertise and dedication to delivering quality products.

  • Thomas HeidemanMarketing Strategist. Wrote controls for BioTrust, BiOptimizers and Healthy Back InstituteSeptember 2024 · was Waqas's client

    Waqas and his team have been extremely helpful to me and my enterprise over the past 2 years.

    They have helped me set up direct response marketing funnels, create customized solutions to integrate relevant data into my backend sales channels, and helped greatly with email list management.

    They are highly responsive, repeatedly go above and beyond, and spend additional time to ensure that processes are developed and implemented in a smooth manner.

    If you are a direct sales organization with outsourcing needs, you can count on Waqas and his team to deliver.

  • Amna ShoaibUnit Head Customer Experience & Process Re-engineeringApril 2024 · reported to Waqas directly

    I had the privilege of working under Waqas Amjad Sethi at ANZ International for over 3 years. Waqas is an exceptional leader who fosters growth, innovation, and collaboration. His support and mentorship were instrumental in our team's success. He had always demonstrated inspiring dedication to driving results and creating a positive work environment.

    I highly recommend Waqas to any organisation seeking a dynamic leader who is committed to driving results, fostering team success, and cultivating a supportive work environment.

  • Sundas KhanICF Coach & NLP Trainer and Master PractitionerDecember 2023 · worked with Waqas on the same team

    Having worked closely with Waqas, I've experienced his exceptional mentorship and the invaluable professional platform he provided, propelling me to venture into managing my own business.

    Waqas's expertise spans virtual assistance, crafting effective sales funnels, and excelling in media buying, affiliate, and digital marketing. His commitment to outstanding service instills confidence in clients seeking a comprehensive solution.

    His work ethics, skills, and spirit are a testament to the kind of leadership we need more of in this world.

  • Umer FarooqUNIDO International Consultant. Supply Chain, Agritech, FintechAugust 2023 · reported to Waqas directly

    Mr Waqas Amjad Sethi is a true expert in IT and tech-based product development and management. Throughout my time working with him, I was consistently impressed by his deep knowledge and experience in the field. He was not only an excellent mentor, but also a strategic and visionary leader who was always striving to stay ahead of the curve.

    His ability to navigate complex technical landscapes and identify the most effective solutions was truly inspiring.

    His wealth of knowledge, strategic vision, and collaborative spirit make him an invaluable asset to any team.

  • Humayun DarFounder & CEO at SoureezFebruary 2023 · worked with Waqas on the same team

    Waqas is a pioneer in the field of agri-tech in Pakistan and has made significant contributions to its development. He entered the space at a time when agri-tech was not yet well known, but with his passion and determination, he developed innovative technology products that drove a shift in the users' behavior.

    He took ownership of the entire product development process, from synthesis to prototyping, user testing, and development. He ensured that the results of his research are translated into effective solutions to real problems.

    Waqas also excels in project management and operations, as he has a keen eye for detail and excellent strategic planning skills.

  • Kashif M AwanStrategy, Roadmap and Procurement LeaderJuly 2021 · was Waqas's client

    A talented leader with in-depth understanding of modern technologies and true strategist. It was pleasure working with Waqas with his humble personality and visionary approach towards Connected Agriculture Platform Punjab (CAPP).

  • Antonia CirjakProject coordination and managementJuly 2021 · worked with Waqas on the same team

    An amazingly useful and diverse skill set that is only surpassed by his compassion and understanding in various contexts. His professionalism is beyond comparison and I am extremely proud to be able to work alongside such an inspiring individual.

  • Arlo Henderson Sr, MBAFootball Coach and General ManagerDecember 2019 · was Waqas's client

    Waqas is a great talent. He is direct and efficient. He has been able to handle our work and ask for more. His team is bright and professional. I recommend his work.

  • Abbas RazaCEOSeptember 2019 · managed Waqas directly

    I know Waqas for slightly over a year, he was working as Product lead in Ricult. I found him to be very hardworking, dedicated and professional individual. He takes challenges head on and sees them through, he is a team player and a good trainer for his team. One of his definite strengths among others is communication.

  • Usman JavaidCEO, Board Member, Investor, AdvisorSeptember 2019 · managed Waqas directly

    I have known Waqas for the last 18 months when he joined Ricult as the Head of Products. I have found Waqas to be an extremely knowledgeable professional with a very good understanding of the product development process. Waqas is a hardworking, conscientious and committed professional.

  • Christina KangDigital Leader, Investor, EntrepreneurAugust 2019 · was senior to Waqas

    Working with Waqas at Ricult, I saw firsthand his thirst for knowledge, leadership across cultures and technical and non-technical teams, and level-headedness in even the most difficult situations. These attributes were key to his success as PM and more at our geographically distributed and highly diverse startup. I have no doubt he'll continue to excel in a startup or small business environment and make an excellent founder himself.

    Waqas was hired to be PM, but proactively stepped in for UX, BD, and user engagement responsibilities when needed, even leading key client engagements because of his ability to develop rich relationships and demo the product. He can switch fluidly back and forth between Urdu and English and quickly adjust across cultures. His levelheadedness and EQ are hard to match, he stays calm and collected even in tense or escalated situations and focuses on achieving the end objective.

  • Gabriel TorresFounder and InvestorJuly 2019 · was senior to Waqas

    Working with Waqas is a real pleasure. He is a diligent Head of Products with a great attention to detail. He has been instrumental in scoping entire client agreements from the big picture all the way down to each small detail. Waqas has been flexible as projects have evolved and is always ready to work hard to achieve the company objectives. I am continually impressed by his positivity and versatility on difficult projects.

  • Alissandra KelschProfessional Hobbyist and Student of Life, RetiredMarch 2019 · worked with Waqas on the same team

    Waqas is one of the best solutions providers I've ever worked with. He has an exceptional talent for building a team that delivers quality business solutions for businesses of any size. His IT and management expertise have been invaluable in previous projects. I trust him to help find the best solutions for any need and to find the highest quality staff when needed.

  • Muhammad Zeeshan SajjadAgriculture enthusiastOctober 2018 · reported to Waqas directly

    Working under Waqas Amjad and being part of his team has been a tremendous learning experience. I have found him to be a great mentor. He sets ambitious goals for his team, keeps you on your toes and encourages you to take sometimes seemingly impossible challenges head-on while performing your very best.

    When I joined in, I wasn't very tech savvy and had poor computer skills. He mentored and taught me to use the right tools and how to perform my job more efficiently. His vision, guidance, and mentorship helped me overcome some of my own weaknesses, sharpened my focus and learn new skill sets.

  • Sharjeel AwanChief Product Officer at Quecko Inc.September 2018 · supplied Waqas as a vendor

    Rarely do I come across people who work exceptionally well under pressure. Waqas is one of them.

    I had a chance of working with Waqas on the CAPP project. I found Waqas to be proactive, results oriented, responsible and he is always ready to put all his energy and time to get the job done.

    He is very creative with his ideas and never shies away from a challenge. His out of the box ideas helped us take the project to the next level.

  • Saad KhanHead of Digital Transformation, Raqtan GroupSeptember 2018 · worked with Waqas at a different company

    I had the pleasure of working with Waqas on CAPP and can undoubtedly say he has great expertise in managing large scale projects. Leading such a large scale project came along with a lot of stress and pressure, and this is where Waqas showed his true professionalism. Waqas would always bring positivity to the table and never shy away from ideas, irrespective of how difficult they would be to execute. No matter how stressful a meeting may be, Waqas always made sure everyone left with a smile.

  • Saran AhmadAcumen Fellow, Founder, Warm Waters Innovation LabsAugust 2018 · was Waqas's client

    Working with Waqas was an absolute pleasure. As manager for the services provided by his organization, Waqas demonstrated excellent management and coordination skills. From stakeholder management to project insights, Waqas had always been at the front end, ensuring timely completion of all deliverables of the projects.

    With a very creative and out the box approach to some critical problems, Waqas had been a key player in conflict or problem resolution since day one. I strongly believe that Waqas's creativity has been his key strength.

  • Mehreen DurraniHead of Governance & PMO, Ex-VEON GroupAugust 2018 · worked with Waqas on the same team

    It was a privilege working with Waqas Amjad in Telenor on the Connected Agriculture Platform Punjab (CAPP) Project. He is methodical, organized and extremely positive. His ability to connect with people, drive his team, inspire the audience and analytical skills are amazing.

    Even when times are tough, Waqas is completely reliable, calm and composed. As a Product Manager, Waqas was a true pillar during the development process. His ability to gather information and make strong business decisions was greatly appreciated.

    What a rare gift. He can put on a business hat, or a technical hat, or a project hat and be comfortable in any of them. He is absolutely a valuable asset to any team.

  • Junaid Gulzar MalikAI and Product at KameleoonAugust 2018 · reported to Waqas indirectly

    I have had the pleasure of working with Waqas in perhaps what was and always will be his toughest professional role, during which tenure we've sat both at the same and opposite ends of the table. He seamlessly shapes himself to fit the role and when he can't, he's never afraid to learn something new. His work ethic is remarkable and his never give up attitude adds immense value to the mix.

  • Syeda RaihaUI/UX Lead and Product DesignerAugust 2018 · reported to Waqas directly

    It was great to work with Waqas Amjad. As a manager, he made himself accessible, approachable and eager to learn, even from his team. He gave everyone opportunity to speak their mind, which combined with his non micromanaging managerial style made his team comfortable to take charge and ownership.

    I was most fond of Waqas's steadfastness in ethics, fairness and sincerity towards the wellbeing of his employees.

    As a project manager, he was able to deal with a massive and complicated project with multiple difficult stakeholders. Challenges would rise repeatedly and he was able to rally his team and give outcomes regardless of the problems.

  • Romaisa FawadSenior Product DesignerAugust 2018 · reported to Waqas directly

    I have worked with Waqas Amjad for over a year and during my time, I discovered him to be an admirable mentor. Someone who is always there for the team, encouraged them in every way possible.

    Waqas showcased sheer diligence and braced the adversities that came along and fought through them like a true winner with all positivism.

    As a team leader, he always reassured to be accommodating and helped his peers and subordinates overcome obstacles and meet the timelines seamlessly. He also ensured professional development of his team members.

  • Aaron Celious, Ph.D.Sociologist and FilmmakerJuly 2016 · supplied Waqas as a vendor

    Waqas was very committed to doing everything within his power to deliver on the expectations of our project.

  • Noor-ul-nisa AbdullahSupply Planning ManagerJuly 2016 · worked with Waqas on the same team

    Waqas is a brilliant technopreneur with a wide scope of expertise that stretches from digital marketing to project management. In my short span of experience with him, I have found him a reliable colleague with a customer-centric approach, a prudent manager and a very resourceful CEO.

    I would like to make a special reference here about his work ethic and integrity. I have found him to stick with policy decision-making even in the most crumbly business times.

  • Furqan Ali AkhtarChief Executive Officer at Pantera EnergyJune 2014 · worked with Waqas on a different team

    I had a long association with ANZ International, being one of the first members of the startup team in 2006. Mr Sethi's role in development of the team was instrumental, which is very evident from the success rate of ANZ alumni.

    I had a unique pleasure of reporting to him on most of the projects and have been an avid fan of his business analytic skill. He has a diverse experience of managing virtual teams, business development, project management and strategy.

  • Sana SattarVirtual Assistant at ANZ InternationalApril 2013 · worked with Waqas on the same team

    Waqas Amjad Sethi is a great manager, very supportive and punctual. Does not in any way accept work being affected in any circumstances. Always makes sure to fulfill what has been promised. Simply an ideal colleague to work with.

  • Mohammad AliERP and Applications LeaderJanuary 2011 · managed Waqas directly

    I have found Waqas truly a gem, both at professional level and at personal level. He is a very dedicated, energetic, motivated and sincere individual. He loves to take challenges and overcomes those with utmost courage and hard work. He always gives more than 100% and has good understanding of the BPO industry and its strategies.

    In addition he is friendly and able to fit in with colleagues and co-workers, creating a positive team environment at work.

  • Olympia Resol, MPHFounder & CEO, Educate Simplify Inc.May 2010 · was Waqas's client

    Waqas Amjad is detailed, highly punctual and pleasant to work with. It was a pleasure working with him.

  • E. Thomas CostelloPartner at Costello Mediation ServiceJanuary 2010 · was Waqas's client

    Waqas has been in charge of our Customer Service support center for over 5 years. He has staffed very well even though our needs have fluctuated widely back and forth during this time.

    He has also arranged for some unique programming requirements for the development of an important service and marketing program that has been very successful. As a result of that implementation, we have gone back to have Waqas create the same system in the Spanish and German languages, with Italian now on the drawing board.

    We have been extremely pleased with the results and value received for the price paid and the attitude that it can be done, and done well and quickly and cost-effectively.

  • David GellerAssociate, Branch&Link VenturesMarch 2009 · was Waqas's client

    Waqas is a very conscientious manager, and they try their best to make sure you are satisfied with the results. I recommend Waqas and his company most highly.

  • Owner and PresidentThe Woods GroupOctober 2008 · was Waqas's client

    As a service provider, Waqas is a fast learner and adapts easily to projects that he undertakes. He also gives candid insight as to what seems to work best and what doesn't while working on the project he is assigned to. His work is done in a timely and efficient manner and he always makes himself available to be contacted. For efficiency and professionalism, Waqas is your person for the job.

  • Richard GellerCEO at ClearIntent.aiSeptember 2008 · was Waqas's client

    Waqas is one of the smartest, most effective, and hardest working executives I have ever worked with.

    If he says he will do something, he will figure out a way to do it. I also enjoy his total integrity because I find I can depend upon his word in all areas.

    He has done very complex and challenging work for several of my businesses and I continue to depend upon him to this day.

    He is one of my personal idols because of his work ethic and ability to get things done. And if something doesn't work, he is never defensive but goes right in and makes it right.

    I can't imagine doing business today without Waqas as an important business ally and partner.

  • Mary Ann CostelloPartner at Critical Path StrategiesJuly 2008 · was Waqas's client

    Waqas is a superb colleague. He understands our business almost as well as we do. He is personable and works well with our clients. Everything he and his team do, is done usually earlier than promised. When we are in a bind in our business, he and his team work together to give us creative ideas on how they can help. It is a pleasure having him as our 'partner' in our customer service.

Every one of these is public on LinkedIn, where you can read them in place and see who wrote them.

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