Pillar 5: Build and automate
Custom Software Development
Globosmart Services designs and builds custom software for businesses that have outgrown spreadsheets, disconnected tools and software that no longer fits: SaaS platforms, internal tools, portals, dashboards and API integrations. Our own products, Hania.ai, LeanPBX and BlacklistGuard, run on the same engineering, so we build what we would be willing to operate ourselves.
Most businesses do not need more tools. They need better systems.
Some clients come to us because their team is stuck doing manual work. Others need a system off-the-shelf software cannot handle. Often the problem is simpler: too many disconnected tools, too much friction, and no clear view of what is actually happening.
Send us the problem before you send us the specification. We will tell you what should be automated, what should stay human, what should be built, and what probably does not need building at all.
What we build
AI agents and automation
Voice, chat and back office agents that do real work.
Web applications
Portals, dashboards, CRMs and SaaS products.
Mobile and field apps
Capture, evidence and inspections for teams away from a desk.
Email infrastructure
Validation, deliverability and sending systems for list-driven businesses.
Workflow digitisation
Paper and spreadsheet processes turned into systems that save hours every week.
Fractional CTO
Senior technical direction without a full-time hire: planning, architecture, vendor choices and build oversight.
How it works
Discovery
Waqas maps the problem, the process and what fixing it is worth.
Paid discovery sprint for larger builds
A fixed-price plan and scope before you commit.
Build and iterate
Farhan and the technical team build in short, visible cycles.
Launch, refine, support
We stay on until it is doing the job it was built for.
Who this is for
- Too many disconnected tools
- Manual work that should have been automated by now
- A workflow that lives in email, spreadsheets and memory
- Software subscriptions that cost a lot and still are not enough
- A product idea that needs the right technical partner
- Senior technical thinking without hiring a full-time CTO
Selected work
Autonomous AI agent platform
Hania.ai
Describe the job in plain English and Hania configures the agent: its instructions, knowledge, tools and channels.
AI voice, business telephony and CRM
LeanPBX
Phone numbers, call routing, AI voice agents, a CRM and a browser phone in one platform, built for call centres.
Email infrastructure and deliverability
BlacklistGuard
Email validation, blacklist monitoring, domain health and sending. Every lead on this website is validated by it.
Field operations app and dashboard, UK security company
SiteWise
Security staff check in at geofenced sites with photo evidence, and supervisors review every submission from one dashboard.
Site measurement app
A Canadian window and door manufacturer
Sales consultants were spending 60% of their time on quotes. The app replaced a paper intake sheet with one consistent digital packet per job.
Send us the problem, not the specification
Questions
- What kinds of businesses do you work with?
- Direct response, coaching, lead generation, email-driven and service businesses, among others. The common thread is a real operational problem that software can fix.
- Do you only take large projects?
- No. Some of our highest-return work is a small automation that gives someone an hour back every day.
- Do you offer Fractional CTO support?
- Yes, for businesses that need senior technical direction without the cost of a full-time hire.
- Can you work with our existing tools and team?
- Yes. Sometimes we build from scratch. More often we improve, connect or extend what is already there.
- Do you only work with clients in Pakistan?
- No. Most of our clients are in North America, and we work with businesses internationally.
- What if we are not sure what we need yet?
- That is how most projects start. One conversation usually tells us whether the answer is a build, an automation or something much simpler.
Also in Build and automate
- AI Automation and AI AgentsAI agents that answer calls, qualify leads and do repetitive work across voice, chat and email. Built by the team behind Hania.ai and LeanPBX.
- Web Application DevelopmentClient portals, dashboards, CRM systems and SaaS products built around how your business actually runs, by the team that built LeanPBX and BlacklistGuard.
- Mobile App DevelopmentMobile and field apps for teams that work away from a desk: site measurement, inspections, attendance verification and evidence capture, connected to your back office.